WHAT DOES A DIGITAL MARKETER DO?
Digital marketing plays a crucial role in marketing around the world. It has become an integral part of a company’s marketing activities to increase brand awareness, engage in activities and customers, drive traffic, and generate quality leads.
Brands that want to succeed in today’s fast-moving digital world need marketers with great digital skills knowledge and qualifications that go beyond basic marketing strategies to ensure their products and services are visible online.
The good news for budding marketers is that there’s high demand, as digital marketing roles are set to grow by 6% (higher than the average job growth rate) by 2032 according to the U.S Bureau of Labor.
So if you’re looking for a digital marketing career, a good place to start is by understanding what digital marketers do and the skills required.
WHAT IS A DIGITAL MARKETER?
A digital marketer is responsible for using a variety of digital marketing tools – to build brand awareness, engage customers, increase traffic, and generate leads.
The channels used by digital marketers are as follows
- Websites
- Social media platforms and apps (e.g. Facebook, YouTube, LinkedIn and Instagram)
- Search engines (e.g. Google, Baidu, Ask.com, Yandex, and Bing)
- Email marketing
- Search Engine Optimization (SEO)
- Paid advertising (e.g. Pay-Per-Click and Cost-Per-Click)
- Content marketing
- video marketing
Beyond this, a digital marketer must also be known to track performance across channels using data. This will help to identify any opportunities and gaps to optimize activities or campaigns.
Being a digital marketer is an interesting job because it can change so much from day to day. One day you could create a social media schedule to post content across channels and the next you could set up an ad for these posts to increase customers to our websites and gain high profits.
Digital marketing is the best career for individuals who are interested in technology, creativity, and marketing.
So what skills should you be looking to acquire and build to become an in-demand digital marketer? Let’s take a look at the top 4.
1. DIGITAL MARKETING SKILLS - VIDEO MARKETING
Video Marketing is a digital marketing activity that uses videos to promote a brand, product, or service. It’s an amazing way to connect with customers and also helps to build relationships with them. Through video marketing, one can attract customers and increase – engagement on the website or digital channels. We can also create storytelling videos that will be more effective than other formats. Videos can improve search engine visibility and drive website traffic.
2. DIGITAL MARKETING SKILLS -SEO & SMM
Search engine optimization (SEO) is a digital marketing strategy that helps websites rank higher in search engine results pages (SERP) SEO helps to increase the visibility of the business. The primary goal of SEO is to get top rankings in search engines which can lead to a higher target audience.
Social media marketing (SMM) is the use of social media platforms to collaborate with your audience to build your brand, increase sales, drive website traffic, etc. By collaborating with your customers through social media, you can help to increase customer attention and customer loyalty. Social media marketing (SMM) is marketing that focuses on social media platforms like Facebook, Instagram, and TikTok for brand promotion.
3. DIGITAL MARKETING SKILLS - CONTENT MARKETING
Content Marketing is a digital marketing strategy that includes creating and distributing relevant and informative content to attract and gain an audience. Content marketing includes blog posts, videos, podcasts, emails, courses, webinars, social media posts, etc…Content marketing can help your business promote brand awareness and keep your business top of mind when it’s time to buy.
4. DIGITAL MARKETING SKILLS - AI
The advancement of AI technologies like ChatGPT and Gemini has created a buzz amongst marketers.
There are many benefits of using AI as it can take over menial or repetitive tasks, drive automation, and enhance personalization. But there are also risks like security and ethics. So, it’s important to understand the technology and use some of the tools to see what they can do. In essence, it’s important to have skills that can leverage AI.